Apple Inc., in everyday life called Apple, is an American computer and consumer electronics company founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald G. Wayne.
The company had approximately 46,600 employees and a turnover of around 65 billion dollars in 2009. On 1 June 2011, it was assessed at 321.81 billion, which made the company the world’s most expensive business. On 20 September 2011, Apple overtook ExxonMobil in share value and became the world’s largest company.
Apple was one of the earliest manufacturers of personal computers and among the first to mass produce computers with graphical user interface and mouse. During the 1980s, Apple’s market share shrank due to intensified competition.
The Company’s products are known for their ease of use, lavish and elegant design. The company chief designer Jonathan has won numerous design awards for innovation in Apple’s products. The feature of Apple is that their new products have names that begin with a “i” in lowercase and the following letter of the name is uppercase: iMac, iPod, iTunes, iMovie, iPhone, iPad, etc. This “i” can either stand for the internet, intelligent, and more recently it has appeared to give a more “personal” touch to the products referring to “I am” in English.
Some of Apple’s most successful products include Macintosh personal computer, especially mobile computer iMac, OS X operating system, iPod mp3 player, and the Internet-based music store iTunes Store. Apple’s latest ventures include mobile phone iPhone and Apple TV. Their latest product line is a tablet called iPad, which is a device with the same multi-touch features that the devices iPhone and iPod touch. On March 25, iPad 2 was also launched, which is one-third thinner than its predecessor and weighs less, and has two new cameras that give possibility to use FaceTime with other iPad 2 – iPhone 4 – iPod touch (4th generation) and Mac drives with Snow Leopard version 10.6.6 or higher.
Apple Computer was founded April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Ronald Wayne pretty soon left the new company and was replaced over time by Mike Markkula.
After the company sold 200 units of its first computer model Apple I. In 1977, Jobs and Wozniak launched the second computer model, the Apple II that became a huge success on the home computer market and made Apple a major player in the growing market.
Apple achieved the greatest success with the Apple II in 1982 and 1985, when the Apple II alone accounted for more than 15 to 16 percent of the home computer market – a figure Apple has never reached again. In 1980, Apple became a public company. That same year released Apple III. Due to numerous problems with the Apple III, the model went down in history as one of Apple’s biggest flops. Apple’s main competitors in the PC market in the 1970s and early 1980s were Commodore, Texas Instruments, and Atari.
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