on Big Data and Business Intelligence:
Crowdsourcing; More products, less people
Crowdsourcing is a form of distributing problems and is quite beneficial to an organization in a variety of ways.
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Crowd sourcing concept
Mainly entails distributing organizational tasks to a group of people or a community.
The process may take place online over the internet or over the telephone.
There are various types of crowd sourcing:
- Crowdvoting; gathering opinions or judgments on a given product or service.
- Crowdfunding; funding a certain course through contribution from a group of people.
- Crowdsource designing; giving out a designing task to a crowd of people and picking the most creative or appealing.
- Microtasking; splitting a certain task into small parts and distributing them to a group of people.
Companies utilizing Crowd computing
Procter and Gamble (P&G)
Procter and Gamble (P&G) in 2007 embarked on the crowdsourcing technology to improve growth and innovation
P&G outsourced nearly 50% of the company’s new products through a website portal
P&G utilization of the technology has helped the company to receive nearly 5000 unsolicited submissions (Dodson, 2011)
The famous Starbucks has also employed the crowdsourcing technology in its operations
the company has launched a website that encourages the public to suggest ideas for improving company’s products (Dodson, 2011)
the technology has so far given the company ideas on their new coffee cups
also gave the company’s new ideas on plastic recycling.
Difficulties of completing tasks without Crowdsourcing
Complex tasks such as translations may require hiring of many employees from different sub-cultures, which can otherwise be solved by crowd sourcing.
Tasks that require mass testing for public opinion such as the release of a new version of an operating system may prove difficult without crowdsourcing (Yuen, King, & Leung, 2011).
Crowd sourcing has many benefits to a company mainly reduces workload for employees.
The technology enhances an organizations capabilities and innovations as it involves collecting a wide range of ideas from groups of people. It mainly involves outsourcing various tasks to an unknown and wide group of willing participants.
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